Branding & Communication
Junga Park
An English explorer discovered this “place” and lived many adventures alongside an indigenous guide who, after hearing his friend say jungle so often, started calling this place: “Junga”.
A New Adventure
As part of Ancar’s strategy to enhance the customer experience in its malls, Junga Park was born to provide a new immersive space for kids and parents to play alongside and enjoy jungle-inspired activities as a relief counterpoint to all the digital stimulus and screen time we are often bombarded with.
Language
Boldly developed to convey the essence of a vibrant and welcoming jungle, the palette uses striking tones of green mixed with different shades of wood and a little sprinkle of bright oranges.
These visual elements create a strong, fun and engaging identity that evokes nature and adventure. The energizing color combinations and the use of textures reminiscent of rainforests reinforce the atmosphere of exploration and discovery, making the park not only a place to have fun but also a true immersion into the wild and enchanting universe of the forest.
Floor Design
The Junga Park floor design was carefully crafted to reflect the vibrant yet playful jungle theme, bringing an explosion of colors that stimulate children’s imagination and enthusiasm.
With a combination of green, yellow, orange and pink tones, the floor not only ensures safety and comfort during play, but also creates a visually engaging and welcoming environment.
Every detail was designed to transform the space into a true wild adventure.
Campaign
Junga Park opening campaign launches the beginning of an unforgettable experience for children and their families.
The playground offers vibrant, adventure-filled environments where little ones can explore, play and feel like true explorers in the forest. In addition to a safe and fun infrastructure, the campaign highlighted exclusive activities, special opening promotions and the park’s commitment to providing moments of joy and discovery for all ages.
